Work Archive — Foodwise

Work Archive — Foodwise

Timisoreana – The Most Popular Bartender

Client: Ursus Breweries Product: Timisoreana Services: POSM Design| Production |Field execution Project overview: In order to bring a new, fresh, vibe to the brand Timisoreana, and so to increase the retailers’ loyalty to the brand, Ursus developed a trade program under the

Napolact Cheese

Client: Friesland Campina Product: Napolact Cheeses Services: POSM Design| Digital | Production |Field execution Project overview: Within the fresh cheese category growing on the market, Napolact decided to launch two products: “Fagaras” and “Branza proaspata”. We communicated the clean and simple receipe

Napolact Bio Lacto-Bar

Client: Friesland Campina Product: Napolact Bio Services: Brand Strategy | Naming | Identity | Collaterals | Production |Field execution Project overview: Napolact is a high equity brand that can sustain business extensions. This is how we created Napolact Lacto-bar – an umbrella

Tazovsky – The Roulette

Client: PP Distribution Product: Tazovsky Vodka Services: POSM design | Online | Digital | Field execution Channels: In store | Social media Project overview: Two friends enter a supermarket. No, it’s not a joke, but a situation with an unexpected outcome. And

Johnnie Walker Red Label

Client: PP Distribution Product: Johnnie Walker Services: POSM design | Online | Field execution Channels: In store | Social media Project overview: The campaign invited the consumers to experience the big bold flavors of Johnnie Walker and win a lot of prizes:1

Timisoreana – The Brewers

Client: Ursus Breweries Product: Timisoreana Services: POSM design | Field execution Channels: Off Trade | On trade Project overview:  Draught beer is fresh and tasty, but hasn’t gained enough popularity among consumers… yet.  So, the challenge is to stimulate draught beer consumption

Ciucas – Serif la relaxare

Client: Ursus Breweries Product: Ciucas Services: Channels: Off Trade | On trade Awards: Bronze, Effie Awards Project overview: At its third edition, the campaign has been endorsed  again by Varu’ Sandel, a very appreciated figure among Ciucas consumers . More than 350.000

Edenia – Vitrina cu idei

Client: Macromex Product: Edenia Services: Online & Offline Advertising Channels: Website | Social Media | Bloggers | In-store Project overview: Edenia means a great variety  of frozen products, that offers infinite possibilities for great meals.  Therefore, anytime  you feel a lack of

Fromageria

Client: Nordic Import Export Product: Fromageria.ro Services: Online Advertising Channels: Website | Social Media | Bloggers Project overview: In Romania, the cheese specialties occupy just  a small segment within the cheese category, due to the low awareness and the consumer education (when

The Milk Bar

Client: The Milk Bar Product: The Milk Bar Services: Brand Strategy | Identity | Naming | Collaterals | Interior Design Project overview: A capsule project in collaboration with Arch. Irina Branea and Arch. Iulia Barbu.