Product: Pub located in Bucharest
Services: Brand Strategy | Naming | Identity | Slogan | Online | On Premise Decoration
„Our pub aims to be the place where I spend a special & relaxing time with my friends, I feel like home and I definitely wanna come back.”
This brief challenged us to come up with an integrated solution that met our client’s expectations. We built the strategic approach on in-depth interviews with the owners, the interior designer and the targeted audience and created a friendly a l’italiano brand from scretch.
The copy platform and the visual expression were vivid, colorful, playful, hedonistic.