Ciucas Corner

Foodwise

PROJECT OVERVIEW

Client: Ursus Breweries

Product: Ciucas

Services: Prepress design | Production | Field implementation

Project overview:

In 2019, Ciucas wanted a new approach. There was a need for an integrated campaign that puts both the customer and the HoReCa outlets in the forefront, to underline the informal leadership of our brand in the rural area. The consumer responded positively to our brand’s promise: relaxation after a hard working day.

We managed to bring “Poiana Ciucas” in more than 200 outlets, through our “Ciucas Corner”.