Corporate PR – Grupul City Grill

Foodwise

PROJECT OVERVIEW

 Client: Grupul City Grill

Product: Grupul City Grill

Services: Corporate PR

Channels: Online | Print

Project  Overview

City Grill Group is the biggest employer having 100% Romanian capital, in the restaurants industry in Romania. Since launching its first restaurant in 2004, now the group has in its portfolio  19 restaurants and over 1350 employees.

City Grill Group focuses on investing in human resources and technologies, but did not excel in communicating these points.

Our corporate PR strategy was aiming to create media awareness through press releases and interviews in the most important business platforms, but not having limited to these. The company CEO’s presence in mass-media increased drastically, giving him the opportunity to talk about the Group’s vision and achievements.