Client: Herlitz Romania
Product: All range
Services: Brand Strategy | Creation | PR| Production | Field Execution
Channels: Social Media | PR| In Store
Herlitz is a brand with high equity, very appreciated by customers due to its quality products. Although Herlitz Romania is one of the biggest companies in the office supplies & stationery market, its marketing communication was limited to trade materials and discount offers.
Back to school is the most important period of the year according to sales, therefore the brands in the category focus their marketing efforts in this period, so Herlitz needed to stand out. The campaign “Curaj în exprimare” talked to the consumers about the courage to choose what’s good, authentic and fair. We encouraged the parents and their kids to have more “Courage in expression”.
The campaign was declined in an in-store activation with relevant prizes for the target, and in a PR action, targeting the young audience through relevant influencers. We organized 2 gatherings where they met with their fans all with the support of Herlitz. We’ve reached an audience of over 1.3 M online and nearly a thousand people offline.