Edenia – Vitrina cu idei

Foodwise

PROJECT OVERVIEW

Client: Macromex

Product: Edenia

Services: Online & Offline Advertising

Channels: Website | Social Media | Bloggers | In-store

Project overview:

Edenia means a great variety  of frozen products, that offers infinite possibilities for great meals.  Therefore, anytime  you feel a lack of inspiration for cooking something nutritional and tasty, you will find your delicious solution at the frozen food department.

This is how the communication platform “Vitrina cu idei” was born. To help people understand that Edenia is not only about good and nutritional products, but it also offers a great number of recipes, quick and easy to prepare.

The campaign was communicated online via website (with user generated content), social media & bloggers and in-store through visibility & promotional components.