Client: Nordic Import-Export
Services: Brand Strategy | Naming | Identity | Online
In Romania, the cheese specialties occupy just a small segment within the cheese category, due to the low awareness and the consumer education (when it comes to their daily life’s use of cheese). But in the same time, this niche segment is growing each year – Romanians going abroad for vacation or work get in touch with local gastronomy and somehow adopt it.
Based on the up-mentioned fact, we have identified a consumer need for learning more about this category, from accurate sources that offer rich and interesting content.
This is how Fromageria online platform was born. A virtual place who gathers premium Italian and French products, imported and distributed by Nordic Import-Export, our client.