Iconic Juices

Foodwise

PROJECT OVERVIEW

Client: Camelia Sucu Brands

Product: Detox & healthy juices

Services: Identity | Packaging | External Communication Materials

Project overview:

Consumers (=dinamic & self-centered, career ladies and celebs) were proposed a healthy product with powerful endorsement: health cocktails for esthetic lifestyle.

Our solution consisted in a visually minimalist approach with a profoundly human key to convey a contemporary message.

The master design was developed on the Iconic Juices product packaging endorsed by Camelia Sucu, alongside with other materials: brochures, menus, delivery bags or refrigerators to be placed in special venues.