Johnnie Walker Red Label

Foodwise

PROJECT OVERVIEW

Client: PP Distribution

Product: Johnnie Walker

Services: POSM design | Online | Field execution

Channels: In store | Social media

Project overview:

The campaign invited the consumers to experience the big bold flavors of Johnnie Walker and win a lot of prizes:1 tablet a day and thousands of prizes in store.

An integrated campaign with double mechanics – SMS & Facebook app.