La Dorna Eco Show

Foodwise

PROJECT OVERVIEW

Client: Lactalis

Product: Dairy

Channels: On premise

Project overview:

Our consumers join the global bio-food trends (modern, active urban people with high focus on quality and natural products). Our challenge:  an urban bio-venture.

We communicated La Dorna Ecologic diary products by underlining  their position as a category leader and pioneer.

We organised a cooking show starring The Flavours – fashionable urban chefs, a milk cocktail party and tens delicious recipies to mesmerize the guests.