Mirinda In-store

Foodwise

PROJECT OVERVIEW

Client: Pepsico Romania

Product: Mirinda

Services: Strategy | Creative | POSM Design | Prepress

Project overview:

Mirinda MIX-IT it’s a fun new range of fruity sensorial bursts that combine a twist of mixed fruity flavor and sparkling fizz that provoke a playful and tasty experience.

With the launch of a new assortment of Mirinda MIX-IT (Mirinda Oranges and Blueberries and Mirinda with Grapes and Watermelon), we had to create outstanding displays to surprise the shopper and convey the promotion. The challenge was to integrate the prize into the store placement: an ATV and a scooter.

The result was a visually powerful POSM.