Napolact Bio Fruits

Foodwise

PROJECT OVERVIEW

Client: Friesland Campina

Product: Napolact Bio Fruits

Services: Strategy | Creative | POSM Design | Prepress

Project overview:

We contributed to the launching of a new bio range in the yoghurt segment: the spoonable and drinkable Napolact with fruits.

We focused on trial for the new range of fruity yoghurts (sampling activities) and on delivering a visually powerful presence of the brand in store.