Client: Friesland Campina
Product: Napolact Bio Fruits
Services: Strategy | Creative | POSM Design | Prepress
We contributed to the launching of a new bio range in the yoghurt segment: the spoonable and drinkable Napolact with fruits.
We focused on trial for the new range of fruity yoghurts (sampling activities) and on delivering a visually powerful presence of the brand in store.