Napolact Cheese

Foodwise

PROJECT OVERVIEW

Client: Friesland Campina

Product: Napolact Cheeses

Services: POSM Design| Digital | Production |Field execution

Project overview:

Within the fresh cheese category growing on the market, Napolact decided to launch two products: “Fagaras” and “Branza proaspata”.

We communicated the clean and simple receipe and we activated in 50 stores with product sampling and funny engagement via tablet app.