Client: Dr. Oetker
Product: Cake mixes, all range
Services: Communication Strategy | Naming | Identity | Slogan | Photography | Online & Offline Advertising
Channels: Online | Press | In-store
We encapsulated the Cake Mixes sub-category (twenty something pre-baked products addressing urban modern woman) in a key communication platform: Cofetaria de Acasa, a long-term communication platform, warmy and feminine designed and declined on press, online, events and in store activations.