Product: Star Snacks
Star is well known, popular and cheerful brand that provides one with the feeling of warmth & familiarity. Inspiring joy and color get close to people and share good mood.
Star is the market leader, far away distance vs main competitor, but was facing a decreasing trend in Modern Trade due to its predictability.
To change that, we developed a shopper campaign under the concept „Star awards home entertainment” which enriched the brand values and personality.
The main campaign was declined in 5 campaigns targeting the customers of 5 major retailers. Each of the campaign was set focusing on the shopping behaviour of each retailer’s shoppers.