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Foodwise

PROJECT OVERVIEW

Client: PepsiCo

Product: Star Snacks

Channels: PR| Social Media|In-store

Project overview:

Star  awards home entertainment

Star is well known, popular and cheerful brand that provides one with the feeling of warmth & familiarity. Inspiring joy and color get close to people and share good mood.
Star is the market leader, far away distance vs main competitor, but was facing a decreasing trend in Modern Trade due to its predictability.

To change that, we developed a shopper campaign under the concept „Star awards home entertainment” which enriched the brand values and personality.
The campaign was endorsed by Adela Parvu, a famous romanian interior designer. Through her social media channels and blog, she adressed our target talking about the importance of having a cozy living where the family should feel at home.
The end of the campaign culminated in awarding the grand prize, a living room redecorated by Adela Parvu.