Timisoreana Unpasteurized – Historical Locations

Foodwise

PROJECT OVERVIEW

Client: Ursus Breweries

Product: Timisoreana

Services: Creative | PR | Event planning & implementation

Project overview:

The challenge was to imagine and implement a series of activations dedicated to the 300th Anniversary of Timisoreana, in the historical City Grill locations:

•             consumer can experience the draft beer, offered by the brewer himself

•             portraits made by ambrotype technique

•             photos taken at the photobooth

This project was also supported by PR materials. Diana Cosmin si Horia Chibutiu were the influencers who had interviews with the owners of the locations – under the creative concept “The Unknown Heroes of Romania”.