Unde iesim la masa? Acasa.

Foodwise

PROJECT OVERVIEW

Client: Macromex

Product: Edenia

Services: Online & Offline Advertising

Channels: TV|Website | Social Media | Bloggers | In-store

Project overview:

The day begins and ends at home – the place where you’re charging with positive energies, along with loved ones.

Unde iesim la masa? Acasa. (Where do we go out to eat? Home.) is a challenge launched to the consumers through a nesting engagement campaign, wanting to make them value more the importance of meals together, at home.

Every participant could win a set of hand-decorated plates or the big prize, a kitchen designed by a famous designer,  Adela Parvu.

To reach our target audience, we declined the concept in different media where the target can be found: TV, in store activations, digital and PR, through bloggers’s campaign, that brought inspiration to Edenia’s consumers.