Ursus Breweries – Prima bere e din partea noastra!

Foodwise

PROJECT OVERVIEW

Client: Ursus Breweries

Product: Ursus/ Timisoreana/ Peroni

Services: Strategy | Creative | Social Media | POSM Design | Prepress

Project overview:

After lifting the restrictions imposed by the military decree in Romania as a result of the spread of Covid19 infection, Ursus Breweries wanted to greet and support the return to normalcy of the industry through the campaign “The first beer is from us”.

Thus, on the first day of opening, the first beer in the participating locations was from Ursus.

Number of participating locations:

  • 1000 Ursus locations
  • 1500 Timisoareana location
  • 500 Peroni locations

The communication of the campaign consisted in communication on each brand, in the location (by posters) and on the Fb pages of the brands and of the partner locations.

The communication campaign ensured a responsible, unitary, impact, support and encouragement message that is addressed to the direct consumer, but to the industry too.